Know your audience

Studies by internet service providers, now show that one of the most common internet browsing devices in the UK in 2021, is a mobile phone.

Designing a site for phone users to use WELL is a challenge, but we love a challenge at Idox!

Mobile users don’t sit still, they “dive in” and start scrolling rather than methodically reading all the content on a long page. They’ll scroll down a page until an appropriate call to action catches their eye.

The new Sefton Directory, built on our latest framework, has many mobile-specific design features, such as a fixed “call to action” button on all the service record pages, which quickly dials the contact phone number for that record.
Positioning a button in the bottom right of a mobile screen, makes it easier for users to press it with their thumb. It’s actually in the WAI accessibility guidelines, WCAG 2.1, that any “click target” on a mobile screen should be no less than 42 pixels square, because this is the size of an average fingertip.

Talk to your account manager about how we can help you redesign your Directory site.

Test your site now for mobile friendliness, with this free Google test tool.

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