When we start Directory refresh projects, we always ask: “do you actively maintain social media channels associated with this site?”
We recently met with the Trafford Directory team who, it turns out, have a very active and well established process around social media.
“For our FIS & SENDIASS social media channels, we tend to steer our information towards parents/ carers, but we like to make some of our children’s activity posts more appealing to children/ young people with the images and graphics we use.
We use Hootsuite to make, schedule and post content onto Twitter, Facebook and Instagram, making around 30 posts per week on a wide range of topics.
We chose Twitter & Facebook because lots of parents use them. Instagram is used because there is a wider audience out there which ranges from the young to the elderly… plus the posts are easy to interact with.”
Alex Heald | Kick-start Trainee | FIS | Trafford Council
Social Media has a unique reach. You could hold a list of email contacts for every SEND family in your area but they probably won’t all thank you for emailing them every week with news and events. Updates on social media are different because the user chooses to go and look at their feed.
A key to marketing anything is to understand your audience. What age group does your Directory reach? What devices do they use to visit your site? How often do they return to your site? Let’s be honest, the greatest Directory site on Earth is never going to be revisited more frequently that someone’s favourite social media feed!
We’ve found lots of slightly differing statistics, but generally they all show that nationally, about 7 in 10 of the population are on social media and that Facebook still has the biggest reach by far.
Out of 45 million UK social media users, 43 million use Facebook. The most common age group on Facebook and on Instagram are 25 to 34 years old. The notion that the younger crowd has totally ditched Facebook isn’t quite true but it’s definitely not the under 30’s #1 platform.
According to the studies, if you want to reach teenagers, you’re just gonna have to investigate TikTok 😉
We would like to invite our Family Information Services and Local Offer customers to join us in a virtual forum to share best practice and discuss ideas for new functionality or features to improve the reach and usability of our Local Offer websites.
October 20 10:00am – 11:30am
Please fill in the short registration form here:
The back end administration of your Directory platform now has a new look and feel. This is a first step in modernising our directory platform, and we very much hope that you like using the re-design.
The administration area has been updated to align with our latest brand guidelines. In doing so we’ve been able to make some small but significant improvements to the visual appearance of the platform. Using the Idox brand colour palette, we’ve improved accessibility by reducing the number of distinct colours in use while increasing colour contrast where possible. This has resulted in a lighter, more modern visual design and, into the bargain, has allowed the design team to explore and identify further future improvements.
Please be assured that there is absolutely no change to functionality.
The changes are exclusive to the look and feel.
Adding alternative text (usually referred to as alt text) for images is one of the first principles of web accessibility, but it is also one of the most difficult to properly implement.
Alt text serves several functions:
- It is read aloud by screen readers in place of images allowing the content and function of the image to be accessible to those with visual or certain cognitive disabilities.
- It is displayed in place of the image in browsers if the image file is not loaded.
- It provides a semantic meaning to images which can be ‘understood’ by search engine AIs.
Getting the alt text right often takes some thought, and therefore some time!
Although every image must have an alt attribute, there are certain instances when it is correct to leave the attribute value blank. A simple question you can ask is: “is this image purely decorative or does it convey information?”
It’s often stated that logos specifically, must always have alt text. This is because a logo is often used to discreetly remind the user what the context of the current page is. In the case of all the logos in your Directory results listings however, the logo invariably appears alongside the listing’s title, and therefore SELDOM gives the sighted user any additional information. In other words when there is text adjacent to the image giving you the same information, then alt text could be considered redundant in some cases.
Try and imagine listening to the content of your results page being read aloud by a screen reader. You’ve just heard the current record title: “ABC care services”, so you don’t need to hear the EXACT same thing announced again when the screen reader gets to the logo.
The latest Directory wireframe comes with a new feature which allows all your content editors to now review and edit their own image alt text.
Speak to your account manager in the first instance to enquire about a Directory refresh.
(Further reading: https://www.w3.org/WAI/tutorials/images/decision-tree/)
Hosting online videos is a tricky and expensive process. Videos are resource hogs. Their files are very large compared to a page of text, and bandwidth requirements are also bigger. If a video is popular, it can grind the performance of your entire website to a halt.
For this reason, we have always advised hosting your videos on YouTube.
Any YouTube video (or even a playlist of videos) can easily be hosted on any of the editable pages on your site. Follow the instructions in the link below, and simply paste the code that YouTube gives you into an editable content section of your page.
YouTube help page > Embed a video or playlist: https://support.google.com/youtube/answer/171780
A word on accessibility.
Videos are a great way of conveying information to a wider audience, but consider the deaf, or the person who cannot play sound on their computer or device. It’s common nowadays to include a video transcript below a video.
This week we published the first of our Directory customer newsletters that we hope you have received by email, but you can also view it here.
Read about our collaboration earlier this year with Coram Family and Childcare, updates from our Local Offer online forums, our new FIS Directory website page, and an insight into the work being carried out with imin to offer a third-party integration service for directories. Sign up here to be included in future emails.
Thank you to everyone who attended and contributed to the recent Local Offer Focus group.
Our next Local Offer Focus Group is scheduled for Tuesday, September 21st 2021.
You can sign up to attend via our website:
HTTPS, the lock icon in the address bar, an encrypted website connection – it’s known as many things.
The “S” in HTTPS stands for “Secure”. It’s the secure version of the standard “hypertext transfer protocol” your web browser uses when communicating with websites.
HTTPS was originally intended for passwords, payments, and other sensitive data, but the web has evolved and now everything is moving towards secure connections.
When you connect to a website with regular HTTP, your browser looks up the IP address that corresponds to the website, and then connects to it. It just assumes it’s connected to the correct web server, and data is sent over the connection in clear text. An eavesdropper on a Wi-Fi network, your internet service provider, or other nefarious intelligence agencies could see the web pages you’re visiting and record the data you’re sending.
For internet service providers, your browsing history is actually a potential revenue stream. Many ISPs compile anonymous browsing logs to sell to marketing companies.
There is now a common consensus and a desire to move to HTTPS. All the newest standards designed to make the web faster, require an HTTPS connection.
Google is actively making HTTP unattractive by penalizing websites for using it. They plan to flag websites that don’t use HTTPS as unsafe in Chrome, and want to prioritize websites that use HTTPS in their search results.
If your site doesn’t yet have a certificate talk to your IT department, in the first instance, about generating a Certificate Signing Request – which is essentially just filling in a very short form.
Our support team is very experienced in adding SSL certificates and are always on hand to advise.
You don’t always need a homepage message, but if you have one keep it punchy. Think of a blackboard standing outside a shop – people won’t stop walking to read it.
Don’t assume ANY knowledge of the terms you’re familiar with because of your job role. Use simple terms that anyone would understand even if they’re unfamiliar with the subject matter.
Users are self-seeking as they hunt for information across the web.
A good welcome message could therefore be orientated around your user’s needs, rather than about what your site does.
So instead of saying “Our Directory gives families information about what services are available“, consider saying “Learn what services are on offer for your family in your local area.”
You have an opportunity to write freely in a self-centred and self-promoting way on an “About” page. Any site can have an About page where you can tell the world about yourself or your organisation, but don’t be too self-focused on your homepage!
You can’t promote everything!
Many sites have multiple stakeholders, who all want to drive traffic to their own section, but making a website homepage resemble the cover of a glossy magazine, is like killing your golden goose: it simply reduces the overall effectiveness of your homepage.
A successful website is built around the needs (and ease) of the user. At Idox, we have many years’ experience in this field, so if you’ve found that a page isn’t working, don’t feel like you have to find the solution yourselves!
The most important step is to identify that you have a problem to solve. Our support team, and your account manager, are always at hand in the first instance.
As you may have noticed, the Media Manager had lost its ability to provide cut-n-past image filenames. That feature used Shockwave Flash which was discontinued by its owners Adobe, because “technologies evolve and the use of mobile devices has grown, interactive content has moved to platforms such as HTML5 Canvas and Web GL“.