Month: April 2021

The concept of above the fold dates back to early printing presses. Newspapers were folded over on news-stands, so only the top half of the paper was visible to the passer-by. The newspaper industry quickly worked out that to sell papers, they must present attention-grabbing content in the top half of their front page. This… Continue reading What’s above the fold, affects SEO

For the same reason that a drawing should have no unnecessary lines, a sentence should contain no unnecessary words, a paragraph no unnecessary sentences. Contrary to some printed content, where column inches signify importance, your users may not even SEE every word on your web page. Words take up space, and can often be removed… Continue reading Spring pruning improves design